Influence decides who thrives in today’s market. It’s not about louder voices or bigger data sets, but about leaders who can read a room, tell the right story, and inspire others to act. The most effective teams know how to pair hard results with human connection, a skill that’s quickly becoming a competitive edge.

Why it matters

In a market defined by rapid change, data alone won’t win hearts, inspire teams, or close deals. Organizations cultivating human-centered influence (i.e., storytelling, emotional intelligence, body language, and resilient leadership) gain that competitive edge in three ways:

  1. Trust: Leaders who can communicate and connect authentically build stronger relationships with teams, partners, and clients.
  2. Engagement: Employees respond to leaders who merge vision and presence.
  3. Adaptability: Teams understanding the nuances of negotiation, communication, and influence navigate uncertainty with confidence.

Meet the voices shaping influence today

The leaders shaping the future are the ones people trust, remember, and follow. These pioneers reveal how to build that kind of influence for yourself and your organizations:

  • Turn high-stakes moments into opportunities. Beyond transactions, negotiations are opportunities to build trust and influence outcomes. Shermin Kruse, a law professor and international business expert, shows how tactical empathy, or understanding others while acting strategically, turns tense moments into meaningful wins. Leaders can navigate conflict without sacrificing integrity.
  • Lead through well-being rather than burnout. Sustained performance is a product of resilience, not overextension. Drawing on years guiding global teams, Laura Sgroi helps leaders design workplaces where purpose and well-being drive results. Her approach moves organizations past burnout into a culture where teams thrive and leaders lead with clarity and energy.
  • Influence before you speak. The adage “actions speak louder than words” rings especially true for body language. Linda Clemons, a renowned nonverbal communication expert, reveals how subtle shifts in presence and posture can build credibility, inspire confidence, and even accelerate business outcomes. Influence begins the moment they enter the room.
  • Lead with authentic stories. True leadership resonates when it’s rooted in experience. Willow Blythe-Carroll, an award-winning storyteller and citizen of the Muscogee (Creek) Nation, offers guidance to embrace your authentic voice in “Finding Your Voice: Indigenous Wisdom for Embracing Your Power Within.” Her approach, grounded in cultural wisdom and DEI principles, shows stories told with purpose can spark transformation across teams and communities.

Tangible actions for leaders and teams

  • Learn tactical empathy to navigate complex negotiations.
  • Prioritize well-being and resilience.
  • Combining these practices equips teams to go beyond the numbers, building influence that is felt, remembered, and acted upon.
  • Master the nonverbal to enhance influence and credibility.
  • Harness storytelling and authenticity to inspire change.

Ready to help your teams build influence beyond metrics?