Lida Citroen


As a professional keynote speaker and presenter, Lida’s popular TEDx Talk and multiple courses on LinkedIn Learning showcase her empowering delivery style and message. She regularly presents business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping employees and leaders build a personal brand that supports the business.

Lida has authored several books: Reputation 360: Creating power through personal branding (Palisades Publishing, 2011), Your Next Mission: A personal branding guide for the military-to-civilian transition (Palisades Publishing, 2014), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees (Palisades Publishing, 2017) and Success After Service: How to Take Control of Your Job Search and Career After Military Duty (Kogan Page, 2020). Her next book, Control the Narrative: The Executive’s Guide to Building, Pivoting and Repairing Your Reputation will publish in May 2021 from Kogan Page.

Lida is often featured in the media, including MSNBC, Fortune Magazine, Forbes.com, Entrepreneur.com, Harvard Business Review, Bloomberg, The Hallmark Channel, Kiplinger’s Personal Finance, Access Hollywood, US News & World Report, HR News and others.


Building Influence, Inspiration and Impact with Your Team | Creating an Influential and Powerful Leadership Brand | Women's Leadership | Personal Branding and Reputation Management | Career Mapping

Hire Lida for

Keynote Speaker | Moderator

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